CIBC Recognized for its Capabilities in Banking Services to Mid-Market and Individuals
CIBC today announced that it has been recognized by the Greenwich Coalition for its mid-market and retail banking capabilities. The company, a leading global provider of benchmarking, analysis and strategic information to the financial services industry, recognizes financial services leaders who have excelled in customer satisfaction and retention and creating an environment that is easy for the client to do business.
“It is an honor to accept these awards, which testify to our customer orientation”, declares Michael G. Capatides, Senior Executive Vice President and Group Head, US Region. “CIBC professionals build relationships based on trust and understanding while helping our clients’ ambitions become reality. We are therefore very proud to have these values recognized.
The Coalition Greenwich CX 2021 awards are based on the following criteria:
- General satisfaction
- Likelihood of recommending
- The ease of doing business
Awards are given to banks whose performance exceeds an industry benchmark by more than a specified margin. This specified margin is based on data from the Greenwich Associates Commercial Banking study. In commercial and corporate banking, ongoing conversations with more than 30,000 key business decision makers (treasurers, CFOs and CEOs) set a solid benchmark. The retail banking benchmark is based on the Greenwich 2020 Retail Banking Coalition study covering nearly 50,000 retail banking customers.
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